A substantial amount of businesses have adopted, or would like to adopt, inbound marketing as part of their overall business strategy. This adoption would mean a shift away from traditional interruption marketing -- like direct mail or print advertising.
It's been shown, time and time again, that inbound marketing helps small and medium-sized businesses grow and thrive in a highly competitive landscape.
But getting a management team on board with this shift can prove to be very difficult. And understandably so. Inbound marketing methodology is still a somewhat nascent way of thinking and doing business. It requires a significant investment in the technology, the training and the staffing needed to make this new way of thinking and operating successful.
If you’ve forged the path and have reached a point where your management team sees that – at some level -- inbound marketing is the only way forward, the marketing team is typically tasked with how to make it happen. Implementing an inbound marketing strategy requires a sea change in thinking about solving existing problems in an entirely new way. We’ve seen this plenty of times. Keep in mind that it isn’t a road that you need to travel alone.
If this describes your situation, and you’re vacillating between hiring a one, two or more digital marketing employees -- you may be in a great position to instead find a long-term digital partner in the form of a digital agency that can aid in the adoption of digital marketing.
As a digital agency, in our process to help shape a company’s brand and identity, we work with marketing leaders within a company to design an inbound strategy around existing business goals. We see our clients as our partners and rely on their internal expertise to guide our day-to-day tactics and month-to-month strategy.
In order to implement an inbound strategy, it’s necessary for our team to have an internal leader that we work closely with.