- Source: State of Inbound Report - HubSpot
Attracting visitors to your site is important, but FAR MORE IMPORTANT is getting the RIGHT VISITORS to your website. Remember, quantity of visitors is important, but don’t forget about quality.
Before you can consider a visitor a lead, you must be able to gather some of their contact information (i.e., e-mail address, name, phone number). How else are you going to continue to market to them?
To get that information, your visitor must be willing to exchange their info for content of value -- whether that is in the form of an e-book, a whitepaper, a video or other content.
We do this by designing conversion paths.
Now that we’ve garnered the leads that you were looking for, we want to be sure that they’re converting to customers. We do this by carefully considering each audience that your business works with, nurturing those leads and getting them to return to your website and offerings.
When it comes to Inbound, the process doesn't stop once you have a customer. It’s best to continue to educate those customers, provide upsell opportunities and let them know that you are still focused on their satisfaction. Doing so will keep them thinking about your business and becoming happy promoters of your company.