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54% more leads are generated by inbound tactics than traditional paid marketing.

- Source: State of Inbound Report - HubSpot

The Inbound Marketing Chain - 4 Steps

Step 1 - Attract the Right People to Your Website

Attracting visitors to your site is important, but FAR MORE IMPORTANT is getting the RIGHT VISITORS to your website. Remember, quantity of visitors is important, but don’t forget about quality.

We do this by:
  1. Defining your buyer persona(s).
  2. Providing valuable and relevant blog content that addresses your buyer personas questions and problems along the buyer’s journey.
  3. Inbound Marketing is all about putting the pieces of your sales funnel together to increase online visibility, leads & sales.

Step 2 - Convert New Traffic Into Leads

Before you can consider a visitor a lead, you must be able to gather some of their contact information (i.e., e-mail address, name, phone number). How else are you going to continue to market to them?

To get that information, your visitor must be willing to exchange their info for content of value -- whether that is in the form of an e-book, a whitepaper, a video or other content.

We do this by designing conversion paths.

Important elements of conversion paths include elements like:
  1. Forms that are easy to fill out and ask for information that’s proportionate to the value of the content.
  2. Encouraging calls-to-action that get visitors to click.
  3. Landing pages that list the features and benefits of a particular piece of content, making it more likely that a prospect will convert.

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Step 3 - Close Qualified Leads Into Paying Customers

Now that we’ve garnered the leads that you were looking for, we want to be sure that they’re converting to customers. We do this by carefully considering each audience that your business works with, nurturing those leads and getting them to return to your website and offerings.

We do this by:
  1. Creating emails that keep your business at the forefront of your lead's mind until you’ve nurtured them to the point of becoming a customer.
  2. Setting up automated workflows so you can provide the right emails or “Smart” content that is based on their previous behavior on your platforms.
  3. Closing the loop on what leads perform best when they finally make it to your sales team.

Step 4 - Delight Your Customers Even After They’re Customers

When it comes to Inbound, the process doesn't stop once you have a customer. It’s best to continue to educate those customers, provide upsell opportunities and let them know that you are still focused on their satisfaction. Doing so will keep them thinking about your business and becoming happy promoters of your company.

We do this by:
  1. Monitoring what's happening in important social media conversations about customer concerns, questions and opinions.
  2. Creating smart content that provides different text and offers tailored to their individual interests and preferences.
  3. Collecting feedback through surveys from your existing clients to get the full picture of what’s working and what’s not.

Our Services

Content Marketing
Lead Nurturing
Search Engine Optimization
Social Media
Email Marketing
Landing Page Optimization
Web Design

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