Prospects are first looking for someone who can help identify their issues. We help harness your thought leadership and keep prospects engaged with relevant info.
Prospects are looking for all the possible solutions to their specific issues. We help create the right offers for solutions & explanations in exchange for more intel.
Before you can consider a visitor a lead, you must be able to gather some of their contact information (i.e., e-mail address, name, phone number). How else are you going to continue to market to them?
To get that information, your visitor must be willing to exchange their info for content of value -- whether that is in the form of an e-book, a whitepaper, a video or other content.
We do this by designing conversion paths.
Clear on their issue and how to solve them, they are looking for a vendor. We help you show how your offering solves and corrects their problems better than your competitors.
Now that we’ve garnered the leads that you were looking for, we want to be sure that they’re converting to customers. We do this by carefully considering each audience that your business works with, nurturing those leads and getting them to return to your website and offerings.
Happy customers are looking for help with other issues too. We provide you ways to improve renewal, reduce churn, find upsell opportunities, and receive referral benefits.
When it comes to Inbound, the process doesn't stop once you have a customer. It’s best to continue to educate those customers, provide upsell opportunities and let them know that you are still focused on their satisfaction. Doing so will keep them thinking about your business and becoming happy promoters of your company.