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Talk With Your Customers Earlier on in The Buying Cycle 

Meet Potential Customers Sooner to Avoid Bidding Wars

The 4 Stages of The Prospect's Buying Journey

STAGE 1 - IDENTIFYING THEIR ISSUES

Prospects are first looking for someone who can help identify their issues. We help harness your thought leadership and keep prospects engaged with relevant info.

We do this by:
  1. Defining your buyer persona(s).
  2. Providing valuable and relevant blog content that addresses your buyer personas questions and problems along the buyer’s journey.
  3. Inbound Marketing is all about putting the pieces of your sales funnel together to increase online visibility, leads & sales.
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STAGE 2 - RESEARCHING SOLUTIONS

Prospects are looking for all the possible solutions to their specific issues. We help create the right offers for solutions & explanations in exchange for more intel.

Before you can consider a visitor a lead, you must be able to gather some of their contact information (i.e., e-mail address, name, phone number). How else are you going to continue to market to them?

To get that information, your visitor must be willing to exchange their info for content of value -- whether that is in the form of an e-book, a whitepaper, a video or other content.

We do this by designing conversion paths.

Important elements of conversion paths include elements like:
  1. Forms that are easy to fill out and ask for information that’s proportionate to the value of the content.
  2. Encouraging calls-to-action that get visitors to click.
  3. Landing pages that list the features and benefits of a particular piece of content, making it more likely that a prospect will convert.

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STAGE 3 - CHOOSING A COMPANY

Clear on their issue and how to solve them, they are looking for a vendor. We help you show how your offering solves and corrects their problems better than your competitors.

Now that we’ve garnered the leads that you were looking for, we want to be sure that they’re converting to customers. We do this by carefully considering each audience that your business works with, nurturing those leads and getting them to return to your website and offerings.

We do this by:
  1. Creating emails that keep your business at the forefront of your lead's mind until you’ve nurtured them to the point of becoming a customer.
  2. Setting up automated workflows so you can provide the right emails or “Smart” content that is based on their previous behavior on your platforms.
  3. Closing the loop on what leads perform best when they finally make it to your sales team.
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STAGE 4 - RENEWING & REFERRING

Happy customers are looking for help with other issues too. We provide you ways to improve renewal, reduce churn, find upsell opportunities, and receive referral benefits.

When it comes to Inbound, the process doesn't stop once you have a customer. It’s best to continue to educate those customers, provide upsell opportunities and let them know that you are still focused on their satisfaction. Doing so will keep them thinking about your business and becoming happy promoters of your company.

We do this by:
  1. Monitoring what's happening in important social media conversations about customer concerns, questions and opinions.
  2. Creating smart content that provides different text and offers tailored to their individual interests and preferences.
  3. Collecting feedback through surveys from your existing clients to get the full picture of what’s working and what’s not.

Our Services

Content Marketing
CRM & Sales Automation
Lead Nurturing
Search Engine Optimization
Social Media
Email Marketing
Landing Page Optimization
Pay-Per-Click
Videography
Web Design

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What a bright idea!

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