A substantial amount of businesses have adopted, or would like to adopt, sales enablement as part of their overall business strategy. This adoption would mean giving your sales team the knowledge, tools and content to deliver a more valuable buyer experience.
It's been shown, time and time again, that sales enablement helps small and medium-sized businesses grow and thrive in a highly competitive landscape.
But getting internal stakeholders on board with this shift can prove to be very difficult. And understandably so. Sales enablement is still a somewhat nascent way of thinking about the sales process. It requires a team that knows how to identify and build out the buyer's journey to alleviate customer and sales turnover.
If you’ve reached a point where your stakeholders see that – at some level -- sales enablement is the only way forward, typically, the existing internal team is tasked with how to make this change happen.
The issue with this is that implementing a sales enablement strategy requires a very different skill set, as well as a sea change in thinking that goes about solving existing problems in an entirely new way. We've seen companies, even those with the best of intentions, start down this path and then stop before a full program comes to fruition. Keep in mind that making this change isn’t a road that you need to travel alone.
If you're not sure where to start, but desire change, you may be in a great position to find a long-term digital partner that can aid in the adoption of sales enablement.
As a digital agency -- in our quest to arm your sales team with the knowledge, tools and content to deliver a more valuable buyer experience -- we work with sales leaders within a company to design a strategy around existing sales revenue goals. We see our clients as our partners and seek to support them fully by relying on their internal expertise in order to guide our day-to-day tactics and month-to-month strategy.