With an agency, a company receives a team of people that are well-versed in various inbound marketing tactics and strategies. An agency team can drive results based on a custom-built strategy that works in alignment with a company's business goals. Although possible, it is rare to find an employee that is able to execute on the many skills that inbound marketing requires. Working with a variety of agency members to accomplish a company's goals is the primary attraction in hiring an agency. Lastly, it's a little-known fact that the cost of hiring an agency is typically much less than the cost of a full-time employee.
Our inbound marketing packages begin at $2500 / month for a basic package and can reach as high as $10,000 / month. These fees are based on how many services we are providing and the speed that a company would like to reach its business goals.
We begin by creating SMART goals (Specific, Measurable, Attainable, Relevant & Timely) for your business, and measure against those month over month. Within the HubSpot platform, we have reports for all the key metrics regarding visitors, leads and customers. We also have reports that show how well individual tactics are working toward your overall goals, including, but not limited to social media, blogging, landing pages, search engine optimization, premium content offers, calls to action and e-mail marketing.
It is important to remember that inbound marketing is a building process; it all depends on where you’re starting from. For example, if you have a high-authority website, results can take just a few months. If you've never marketed your domain, search engine results typically take anywhere from six to nine months. Before we start working together, we’ll let you know what the expected time frame is after a full assessment of your business goals and industry.
Keep in mind, as search engine results grow through the proper labeling of your website and a sound content marketing strategy, there is plenty of other inbound marketing work that must be accomplished. This includes building out a full sales funnel across your website with premium offers, calls to action and workflows so that you can be sure that your website is working on your behalf, 24/7.
With any inbound marketing strategy, the idea is to get to the point of seeing ROI. Your dollars spent on marketing should not take away from your bottom line, but add to it in the form of increased revenue over time.
Since it takes time to build the inbound engine and requires a lot of marketing fuel (also known as content), we prefer to have a minimum of a year to work on your account. We have numerous clients that have been working with us for years on their inbound marketing!
You are the expert in your industry, and we are the experts in inbound marketing. We are able to work with various types of businesses because inbound marketing principles work well across a multitude of industries.
Our role, as inbound marketing experts, is to extract the knowledge that you've acquired, and then tell your story using the inbound methodology to build your company's revenue and develop its brand.
Oftentimes, marketing teams get pulled in many directions and (typically) do not have the direct expertise in inbound marketing best practices.
Our role is to complement companies' internal marketing teams by working with them to accomplish overall business goals by aligning inbound marketing goals with offline or outbound marketing goals, and by staying apprised of company initiatives to work to create high-performing, well-rounded marketing campaigns and branding strategies.
We became inbound marketers because we found that a lot of value is lost when marketing tactics are executed on an individual basis. Bringing these services together makes for highly impactful campaigns.
However, outbound marketing tactics, such as Google AdWords, Facebook Advertising, Video Production or Website Redesign can be provided on an individual basis.
Depending on your industry and business, not all inbound marketing tactics may be required. In this case, we simply focus on the tactics that will be most beneficial for your company.
We are a HubSpot agency and know, through trial and error, that this is the best tool for marketing our customers’ businesses online. HubSpot is the leader in marketing automation and has the best platform and service on the market. Having the ability to execute on all tactics necessary from the platform saves us time -- and you money.
There may be some instances where HubSpot is unnecessary; we will always let you know if that is the case.
We have developed a strategy around extracting information from leaders and subject matter experts in multiple types of industries to get the full picture of what you do and how you do it. Of course, we do our own homework on your industry and continue to learn over the course of our engagement. And although industries vary greatly, the way that inbound is carried out remains the same, regardless of industry.
You will deal directly with partners, Christine and Matt, for the overall management of your account. For individual tactics, you may be dealing directly with an individual team member.
Not every client needs to create a new website; determining this will be part of our assessment. If it’s not necessary, we will likely suggest migrating your existing website over to the HubSpot COS for ease-of-use and one central work area.