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The Logistics Marketing Blog

Content Designed for Logistics Companies Looking to Improve Their Digital Marketing

Step on the Path to Digital Transformation: Take the O.P.P.O.S.I.T.E. Approach

Posted by Christine Penchuk on Mar 3, 2017 1:02:00 PM
Thank you for following our blog post series -- the six stages of digital transformation for logistics companies, originally presented by researchers Brian...

Stage 6 - Digital Transformation for Logistics: Innovative & Adaptive

Posted by Christine Penchuk on Feb 15, 2017 1:04:00 PM
Is innovation part of your company's DNA? In Six Stages of Digital Transformation, a report put together by Altimeter, a Prophet Company, the sixth stage,...

Stage 5 - Digital Transformation for Logistics: Converged

Posted by Christine Penchuk on Feb 3, 2017 12:57:00 PM
The heart of digital transformation is NOT technology. First and foremost, it's about the customer experience and the steps a company takes to respond to...

Stage 4 - Digital Transformation for Logistics: Strategic

Posted by Christine Penchuk on Jan 27, 2017 12:55:00 PM
By Stage Four, along the journey of Digital Transformation for logistics companies, we begin to see the hard work of change agents' take shape. The...

Stage 3 - Digital Transformation for Logistics: A Sense of Urgency

Posted by Christine Penchuk on Jan 9, 2017 12:50:00 PM
This third stage of digital transformation -- in our series that outlines the Six Stages of Digital Transformation for CMOs and other marketing...

Stage 2 - Digital Transformation: Present & Active

Posted by Christine Penchuk on Dec 12, 2016 12:46:00 PM
Altimeter, a Prophet Company, compiled years of interviews and research with digital transformation change agents. After analyzing the data, they found that...

Digital Marketing Transformation for Logistics Companies

Posted by Christine Penchuk on Dec 7, 2016 7:51:00 PM
Digital transformation, or digital marketing transformation, is a topic that's just starting to emerge in the logistics industry. If you clicked on this...