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Search Strategy - What We're All About

Our Core Value

Treat our clients the way that we would want to be treated.


Our clients are our partners, and they come first. As small business owners, we understand the value of a dollar and keep the growth of your business at the forefront of all of our actions. We are transparent in our dealings. We rejoice when we there is success and resolve to do everything in our power to improve when there is room to do so.

Our Mission

To transform your marketing. Our goal is to uncover the pathways that your buyer personas take. And from here, create the content that meets your potential customers at every stage of the buyer's journey to significantly increase your company’s visits, qualified leads and sales.

Our Passion

We strive to impact the lives of the people behind the businesses that we serve through our work. If our client’s goal is to make enough revenue to spend more time with their family, then that is our goal, too. We are honored when we have the opportunity to help our clients be successful, whatever that may look like to them.

Our Story

Founded by Christine Powell in 2009, Search Strategy Marketing (SSM) began as a Search Engine Optimization (SEO) and content marketing company aimed at helping small businesses get to Pg. 1 of Google. SSM enjoyed success during its first few years for customers in a variety of industries. Despite SSM’s early success, Christine knew that getting clients ranked was simply not enough. Clients were looking for a more unified approach -- one that resulted not only in visits, but in leads and sales. The business needed to grow and transform to be able to address each phase of the buyer’s journey.

In January 2013, Matthew Penchuk joined SSM as a partner. Together Christine and Matt decided to formally adopt the Inbound Marketing methodology and become a HubSpot Certified Partners. In May 2014, Christine Powell became Christine Penchuk. In November of 2015, SSM became recognized as a HubSpot Silver Tier partner. SSM continues to grow, adding to its team and helping more clients, in multiple industries, reach their business goals.

Our Services

Content Marketing
CRM & Sales Automation
Lead Nurturing
Search Engine Optimization
Social Media
Email Marketing
Landing Page Optimization
Web Design

Want to talk about it?

What a bright idea!

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