If you’re serious about bringing in the big bucks with inbound marketing but thought social media marketing was the easy part, you’re in for a surprise. Social media marketing is just one facet of internet marketing, but being able to use it and use it effectively is the difference between being a casual Tweeter to being a social media marketer. Let’s take a look at a few ways you can start using social media to promote your brand today!
Social Media is Smart Marketing
Properly leveraging social media as the centerpiece of your internet marketing strategy starts with being smart. Next time you get on Twitter, Facebook, Google+ or LinkedIn, take a good hard look at the advertising, promoted posts, and recommended pages. What you will find here is a plethora of intelligently designed promotion based around your interests, likes, and interaction on a particular social media platform.
Reach Specific Buyer Personas
Along the lines of being smart marketing, social media has the ability to reach your specific buyer personas or geographic areas. HubSpot recommends using a hashtag for location-specific events or targeting specific companies in your tweets in order to increase effectiveness and engagement through Twitter. Make them feel included, part of your business, and show them that you want them to engage.
The end result of all of your internet marketing efforts through social media should be to impact users, increase interaction, and engage more users.
Plan Your Social Media Posts
Posting on a consistent basis and following certain social “rules” can help improve consumer engagement, increase comments, and help to take your website to the top of Google. In order to help plan out your posts for the week, consider creating a social media publishing schedule. Not sure how much or what to post? Use the 50/50 cocktail rule. Half of your content should be business-related while the other half should be comical or interesting. Experiment with different posts for different times of day and different days of the week.
Promote, Promote, Promote
The biggest advantage to social media marketing is the ability to drive traffic to the content that you want people to see. Without it, you’re left with few options for driving traffic to your pages. Social media can be targeted as specifically as you want it to be. However, are you one of the more than half of marketers who aren’t measuring their success? If you can’t track your efforts, get an inbound marketing company to help you do that. Be a smart promoter by getting the right people to your pages, quickly.
Can’t Manage It? Leave That to The Pros!
Social media marketing is real stuff and can be extremely effective. Use it intelligently by monitoring it and managing it, and in no time you’ll love the results you’ll see from all your hard work!
We understand that you’re busy, and maybe you don’t have time to post, interact, and connect with prospective clients on social media. Fortunately for you, Search Strategy Marketing can work with you to find the right strategy to get you where you want to be.
