To Win, All the Parts Have to Work Together
When looking for a marketing agency, particularly for an inbound marketing agency for your roofing business, you should always focus on agencies that can implement and control all of the working parts. An all-inclusive marketing campaign is preferable to segmented marketing campaigns because they provide the opportunity to integrate many different pieces to make something even better — and more powerful.
On your current roster, you may have an SEO guy, a social media guru, an email marketing lady and whomever else, but what does that all add up to? Maybe a lead here or there, but who really knows? Basically, It adds up to a lot of disparate, uncoordinated services that become very expensive and ineffective at producing and showing ROI. Can you see why choosing an all-inclusive marketing agency that can provide all the services under one umbrella is important? I hate to use this word, but there is something to the word, “synergy”.
Why Marketing Campaigns Need to Function Together
The world of marketing changes on a dime. In order to compensate for these changes, your marketing tactics need to work together as well. When you shift your brand identity or try to leverage new developments within your industry, you need your campaigns to reflect all of your changes at once. Going after a new target persona? Well…there are probably going to be new keywords you’ll be going after based on those personas. There will be different messaging on your blog, social media and email marketing. Even if your not going to be making drastic changes, you want there to be complete alignment from beginning to end on your marketing campaigns, so you maximize your efforts and ROI.
What to Look for in an All-Inclusive Marketing Agency
An all-inclusive marketing for roofers should offer not only a the services that a business needs to achieve its revenue goals, but also an efficient way to provide those services and monitor the progress and success of the implemented tactics. Marketing agencies should not simply give you a campaign and allow it to run and then hope like heck that it’s going to work. The right agency will give you specific and actionable information in regards to the campaign they will run for you, the rationale behind the campaign, and how your campaign is performing. Moreover, a good marketing agency will run not only end-game analysis, but do an on-going analysis of how the plan is performing and have the ability to make adjustments based on those results.
The Importance of Having a Comprehensive Plan
With content marketing at the forefront of online advertising, it has become a necessity that companies create comprehensive online marketing strategies that include various social media platforms, search engine optimization, corporate blogs and more. The online marketing world has become an extremely diverse environment that demands marketing attention on numerous fronts. Many of your competitors are probably already utilizing these techniques across the board, but are they fully aligned with these efforts?
Marketing plans involve more than just reaching consumers. Marketing also includes the building of leads and conversion. Marketing strategies that gain brand exposure but don’t make sales ultimately aren’t worth as much as plans that focus on the closing of sales rather than brand recognition. For this reason, a marketing agency needs to be able to track many moving parts and needs to be focused on the profitability of a business rather than on pure marketing metrics.
