With the influx of “big data,” greater context is a necessity so that people can find the information that they’re looking for. Social media channels are no exception.”To put things into perspective, 1 Exabyte (10^18) of data is created on the internet daily, amounting to roughly the equivalent of data in 250 million DVDs.”-Alissa Lorentz, Augify
As sales and marketing professionals, our relationships rely on listening to what the prospects in our industry want and need in order to make their lives easier. If we want to gain insight into the business community, who better to listen to than the folks on LinkedIn?
And conversely, people use the platform to search for products and services to solve “pain points” for them.
Below are 5 ways that you can create a highly targeted company page for your business, so that your buyer personas can find you.
How to Create a LinkedIn Company Page – 5 Tips from LinkedIn
1.) Add SEO Terms to Your Company Overview
“Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.” – LinkedIn
Remember, with all the data available at people’s fingertips, the only way it can be properly sorted is with keywords. Include keywords in your company overview so that your buyer personas can find you.
2.) Freshen up Your Banner Image
“Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events and offerings.” — LinkedIn
Followers will be more compelled to click on a banner image that’s current. Keep your banner images current with updates that reflect what’s happening in your company.
3.) Use Rich Media on Your Careers Page
“Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.” — LinkedIn
Do you have a buyer persona for the position or positions you’re hiring for? If so, feature images on your careers page that reflect this person so that potential candidates will be drawn to it.
4.) Take Advantage of Showcase Pages
“For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.” — LinkedIn
Showcase pages are perfect for companies with multiple products or services. They can also be used to display the names of specific, featured groups that pertain to your company — or to communicate with your audience about company updates. Have something new or exciting going on? Share it!!
5.) Feature Your Groups in Featured Groups
“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.” — LinkedIn
Showing all of the groups you manage or participate in is a great way to get greater group involvement — across the board.
Executing on all of these tips will not get you more leads unless you are talking and appealing to your buyer personas in all of your copy — in your images and text. Doing this will ensure that the messages you put out are effective. If you’re unfamiliar with your prospective customer’s buyer’s journey or buyer personas, click on the button below for a no-obligation 30-minute conversation with us. Thanks for reading today!