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The SSM Blog

How Can Inbound Marketing Improve Logistics Sales?

Posted by Christine Penchuk on October 10, 2017
Timing is everything....wouldn't you agree? Customers no longer want to be "sold" to -- and that's a fact. 

5 Tips for Improving Landing Page Conversions

Posted by Christine Penchuk on October 6, 2017
Marketers and business owners have come to the conclusion that it takes multiple tactics to increase traction on landing pages. And as such, Conversion Rate...

5 Tips to Create a Stand-Out LinkedIn Company Page

Posted by Christine Penchuk on October 5, 2017
With the influx of "big data," greater context is a necessity so that people can find the information that they're looking for. Social media channels are no...

What are Buyer Personas?

Posted by Matthew Penchuk on October 4, 2017
“Youuuuuu’re soooo vaaaiiiiiin, I bet you think this post is about you, don’t you, don’t you, don’t youuuuuuuuuuuuu?”. Gotta love Carly Simon.

Strategic Marketing - Making Your Company Stand Out From the Crowd

Posted by Christine Penchuk on October 2, 2017
Did you know that a slight change in how blogging and other visibility tactics are prioritized at companies can make all the difference when it comes to...