Bounce rate is a factor used by Google to determine how long visitors are staying on a particular Web site.

It is important to look at bounce rate stats from a business perspective. Bounce rate numbers can be extremely helpful in determining why sales are not converting. The following are just a few of the reasons why folks may be leaving your Web site quickly:

1.) You are marketing to the wrong group of people online – If people are finding your Web site on the search engines, clicking on it, then quickly clicking away, this is likely indicative that they did not find what they were looking for. In this case, a re-evaluation of your online market in the form of keyword research and competitor research is likely necessary.

2.) Site load time – If your Web site is loading slowly, people may be not have time to wait to get the information that they were looking for and click away for result number 2, 3 or 4. The Internet contains a wealth of information and therefore its important to remain competitive by making sure that your Web site is search engine compatible. If your Web site has not been updated in some time, see a skilled Webmaster that can make the necessary technical adjustments.

3.) Navigation – This also deals with the structure of your Web site. Make sure that it’s user-friendly by asking peers or colleagues to take a look at the site prior to making it public.

4.) Not using relevant tags – One of the reasons that Web site owners have a high bounce rate is because they are not using relevant meta-tags when they write posts on their site. As a result, users that find the Web site on Google expect something different than they actually find when clicking on the Web site.  Tag relevancy is of utmost importance when marketing a Web site online.

Filed under: Search Engine Marketing

Like this post? Subscribe to my RSS feed and get loads more!