As discussed in the past two posts, a main driving force for SEO and message visibility has to do with social networks. In a report posted on Bing and Google last December, Rand Fishkin of SEOmoz said that FaceBook and Twitter have an influence on SEO. That means that the “likes” on Facebook and the [...]

Filed under: Search Engine Marketing • Social Media for Sales • Social Media Optimization • Strategic Marketing in the Age of Google

Social video marketing means using all the technology currently available to make a particular video visible to promote your business. Once video is created, the content can be distributed and shared in venues such as blogs, social networks, and online communities. A successful social video marketing campaign consists of a content and distribution strategy and [...]

Filed under: Search Engine Marketing

What does it mean when businesses declare that they are involved with “social video”? Does it only involve making a great video and putting it up on YouTube and other social sites? Or does it take more than that? Why is video for business a uniquely social relationship between search marketing and social video? Here [...]

Filed under: Social Media Optimization • Strategic Marketing in the Age of Google

What’s the ROI of the 3 f’s? (friends, fans, followers) The questions remains — What is the return on investment from my time spent collecting friends, followers and fans? How will my company profit from this? How many of these people are tire kickers, and how many will turn into actual customers? Although it’s important [...]

Filed under: Social Media Optimization

When marketing a business online, Twitter can be used as a tool to gain direct access to your market. What they’re thinking about, what they want and what they need is readily accessible simply by developing your business in this online community.

Filed under: Social Media Optimization

Studies have shown that it takes a certain amount of times for a person to be exposed to a particular marketing message before he/she is compelled to purchase. With Twitter, you can find a multitude of ways to send your message within the confines of 140 characters as many times as you’d like throughout the [...]

Filed under: Social Media Optimization

Social media is the cheapest and easiest way to gain exposure and create an identity for a business. Time is the #1 reason why most companies don’t participate in Social Media, but as you’ll see, the time spent doing Social Media Marketing pays high dividends to companies willing to spend the time or hire a contractor to do the work.

Filed under: Social Media Optimization

By framing the result that you will create for your clients, you make your offering clearer, more compelling and – most importantly – more relevant. Create competitive separation on purpose — not randomly.

Filed under: Social Media for Sales

Local businesses now have the opportunity to rank among larger companies in search engine results. Local search is a powerful way to increase company revenue and its lower in cost than traditional advertising.

Filed under: Local SEO

Nowadays, more people use cell phones than the Internet. Text message marketing is effective, easy and less expensive than traditional advertising.

Filed under: Text Message Marketing

Although your Web site will rank higher with faster load times, the first priority should be on improving user experience.

Filed under: Search Engine Marketing

Bounce rates are a very helpful statistic for getting your Web site on track to target the right market to increase sales and overall visitor satisfaction.

Filed under: Search Engine Marketing

Google’s Panda Update further enforces its “unique content” rule. Google loves fresh, unique content and now has a big, fuzzy panda keeping us all in line (watch the video to see what I’m referring to!).

Filed under: Search Engine Marketing

Internet use on mobile devices has increased dramatically over the past three years. Make sure that you make the necessary changes to ensure that your Web site is up to par and ready to cash in on potential sales.

Filed under: Mobile SEO

Google Goggles technology is not only impressive, it enables one of the most enjoyable ways to find information.

Filed under: Mobile Marketing • Mobile SEO • Strategic Marketing in the Age of Google

QR codes are bits of information generated by computer and arranged in a certain way and are only read-able by mobile devices. Installing a QR code reader, such as Google Goggles, on your smartphone will enable you to read QR codes.

Filed under: Mobile Marketing • Mobile SEO • Strategic Marketing in the Age of Google

Google Goggles opens up a whole new world of possibilities when it comes to marketing and advertising. Watch as these Google executives explain the new, exciting marketing experiment that they have designed around visual search.

Filed under: Mobile Marketing • Mobile SEO • Strategic Marketing in the Age of Google

Meta Tag Copywriting Although Meta tags are not as important of a ranking factor as they once were, it is still considered best practice to properly optimize them for SEO. That is why Search Strategy Marketing provides Meta tag copywriting services to our full-service SEO clients. Meta tags are incredible important from a usability standpoint [...]

Filed under: Search Engine Marketing

On-site content optimization is the first time Search Strategy Marketing will make recommendations on how your actual site should be altered for better SEO. Search Strategy Marketing will take the previously selected and approved keywords and naturally incorporate them into the existing content on each page of your Web site. These content recommendations are intended [...]

Filed under: Search Engine Marketing

Conducting keyword research is one of the most important steps in your full-service SEO strategy; it has the potential to make or break your long term SEO campaign. Search Strategy Marketing understands that there is no “one-size-fits-all” way to conduct keyword research. Targeting the right keywords will help drive more targeted traffic to your site, [...]

Filed under: Search Engine Marketing

Once you are a full-service SEO client, Search Strategy Marketing will create a fully customized search engine optimization strategy based on the unique needs, objectives and goals of your Web site. As each Web site is unique, Search Strategy Marketing will take the time to completely review your Web site, including a full link audit, [...]

Filed under: Search Engine Marketing

Forced content on a Web site does nothing to drive sales conversions. Talk about what makes sense and what will help your audience rather than just providing bare-bones content. We’re in the age of information and searchers expect to be provided with high-quality content that will help them in their endeavors.

Filed under: Internet Sales • Local SEO • Search Engine Marketing